What post-purchase upsells actually do for SelfServe stores
These are live numbers from real Shopify stores running SelfServe. No projections, no rounding up. Just what happens when you let customers add to their order after they've already decided to buy.
$69k+
In upsell revenue
167k
Upsells shown
6,403
Upsells converted
6,051
Orders with an upsell
Top performing stores
Ranked by upsell revenue generated through the SelfServe post-purchase flow.
1
.avif)
Using SelfServe since March 20, 2026
$55,171
in upsell revenue
Upsells shown121,570
Conversions2,407
Conversion rate1.98%
Orders with upsell2,303
2
Using SelfServe since February 28, 2025
$5,729
in upsell revenue
Upsells shown16,860
Conversions3,505
Conversion rate20.79%
Orders with upsell3,302
3
Using SelfServe since December 20, 2024
$2,208
in upsell revenue
Upsells shown19,410
Conversions15
Conversion rate0.08%
Orders with upsell15
4
Using SelfServe since May 22, 2026
$1,840
in upsell revenue
Upsells shown13
Conversions5
Conversion rate38.46%
Orders with upsell5
5
Using SelfServe since June 2, 2026
$1,803
in upsell revenue
Upsells shown4,150
Conversions95
Conversion rate2.29%
Orders with upsell82
6
Using SelfServe since June 8, 2026
$1,345
in upsell revenue
Upsells shown2,679
Conversions137
Conversion rate5.11%
Orders with upsell117
7
Using SelfServe since May 15, 2026
$750
in upsell revenue
Upsells shown1,284
Conversions85
Conversion rate6.62%
Orders with upsell76
8
Using SelfServe since May 25, 2026
$225
in upsell revenue
Upsells shown867
Conversions12
Conversion rate1.38%
Orders with upsell12
9
Using SelfServe since June 10, 2026
$208
in upsell revenue
Upsells shown305
Conversions42
Conversion rate13.77%
Orders with upsell39
Accurate as of June 16, 2026, and climbing. These numbers keep growing every day.
Figures reflect cumulative upsell activity since each store installed SelfServe. Store identities anonymized pending logo approval.
Powering post-purchase operations for Shopify Plus merchants like
